Advertising

The word “advertising” calls to mind slick TV ads and high-end lifestyle photography created in super-expensive Madison Avenue offices — leaving many businesses to think they can’t afford to advertise their Web sites. In reality, you can advertise your Web site no matter how much money you have to spend.

Advertising your Web site can help increase traffic, promote your brand and generate sales. The key lies in knowing your audience and finding the right media to reach them. If you followed this guide from the beginning, you already know who your target audience is. Now, let’s take a look at your media options:

Search Engine Advertising

Search engine advertising accounts for 40% of online advertising budgets, according to eMarketer. Launching your pay per click ad campaign can help you reach some of your most qualified prospects.

Banner Ads

Banner ads are the most common form of online advertising. No matter how big or small your advertising budget is, you can create an effective banner ad campaign by selecting the right Web sites to host your ads and negotiating a good price.

Electronic Newsletters

It’s difficult to make your Web site stand out from the rest with regular advertising. But you can get your message directly into your prospects’ email inboxes with an e-newsletter advertising campaign.

Offline

To make sure your message gets to the right people, you can advertise offline in local newspapers or on local TV and radio stations.