Banner ads are an excellent way to get your link on another Web site and to expose a larger audience your message or products. A banner ad is usually a horizontal or vertical rectangle that includes graphic and text elements and sometimes animations. They are the main source of revenue for most Web sites.
You have two options for placing your banner ads:
You can hire an advertising agency to find Web sites, negotiate prices and create the banner ad campaigns. This can save you a lot of time, but it can be costly.
The low-budget route is to place the banner ads yourself. Not only will you save money, but you retain control over the entire process and ad campaign.
To make sure you get the most from your advertising efforts:
Finding small Web sites that cater to your niche, but don’t have a lot of advertising, can be an effective and inexpensive way to drive quality traffic to your Web site. These Web sites probably don’t charge a lot for ad space, but their visitors are more likely to be interested in your products than the public at-large.