Lifecycle Marketing Series Part 5: Why It Works for Small Businesses

    By Buffy Cranford When reviewing other marketing techniques, such as Batch and Blast, lifecycle marketing delivers exceptional results in the current, tech-savvy marketplace.

    Lifecycle Marketing Series Part 4: Measuring Success

    By Buffy Cranford Measuring the success or failure of a product’s lifecycle marketing program is more involved than running a few reports and glancing at revenue.

    Lifecycle Marketing Series Part 3: Honing Your Message

    By Buffy Cranford Nike shoes, Sony televisions and Swiss watches are examples of products with a steady customer lifecycle, whereas Converse shoes and Swatch watches wavered in popularity the last 30 years.

    Lifecycle Marketing Series Part 2: Email Design Elements

    By Buffy Cranford Up to $160 Cash Back. Step One: Open this email. This promotional email from a popular cruise line provides an excellent example of successful email marketing.

    Lifecycle Marketing Series Part 1: Getting Started

    By Buffy Cranford As the number of technology-savvy consumers increases, product marketing has grown from television and print media to Internet and email-based lifecycle marketing campaigns.

    Are Social Networks the End of Email Marketing?

    By Jen Brister With the rising popularity of social networking sites, many small business owners are wondering if email marketing is dead. Most businesses that are Internet savvy already have a large list of client emails that they can use to promote new products, offer discounts and encourage purchases. However, many of those same businesses

    Lifecycle Email Marketing

    By Samantha Gluck Lifecycle email marketing involves promoting meaningful and relevant communication with customers throughout the business relationship cycle. Different from the old-fashioned methods known as “batch and blast,” lifecycle email marketing takes a more modern and methodical approach to allow you to become more personal with your customers.

    Make the Sale: Find the Right Email Tool for the Job

    By Jen Brister When you own a small business, one of the most profitable and cost effective forms of marketing that you can engage in is email marketing. Email marketing allows you to send out letters to clients who already have a reputation of buying. You can send out these notes with the click of

    Bounce Rate

    By Monique Martin Even the best email campaign won’t be a success if your bounce rates are high. Your creative design, clever copy and enticing call to action are meaningless if people aren’t even getting your emails. There are a few things you can do to reduce your bounce rate.

    Bounce Rate Explained

    By Meredith Barnhill Related Products Newsletter Broadcast Keep your customers coming back with Newsletter Broadcast. It’s easy to create an HTML newsletter—even if you don’t know HTML. And, it’s included free with Web hosting plans. When an email “bounces,” it hasn’t been delivered to its recipient for some reason. This could be due to a