By Simon Wright Newsletters are a great way of providing value to your clients, while also making them aware of your company’s products and services. They’ve been used successfully via the Internet channel for many years, but a new challenge is emerging for newsletter content providers, namely how to create newsletters that will work for
By Mike Koehler When a business is looking at its online strategy these days, it shouldn’t confine itself to the world of computers. Instead, it needs to be thinking about how it can get into its customers’ pockets.
By Joyce V. Harrison As a small business, you may not have the marketing clout of a company as big as Target. But you can launch couponing to mobile devices just as this mega-retailer is doing. According to an article titled “Go Green with Mobile Coupons,” paper coupons currently number 300 billion a year, typically
By Joanna Fletcher Geocoding is finding location coordinates, usually latitude and longitude, from street addresses or postal/zip codes. The most common use of the technology is to find that location on a digital map. Geocodes are also used in Geographic Information Systems like local search engines, and entered as links, or geotags, in an online
By Meredith Barnhill Location-aware mobile applications are the newest mobile technology phenomenon. The latest wave of mobile phones including the iPhone have GPS capabilities allowing developers to tailor applications for those devices. Early adopters of such technology have taken to applications like Loopt, Foursquare and Gowalla. This presents a unique opportunity for businesses to advertise
By Monique Martin Related Products Web Hosting Launch a Web site with unlimited traffic, numerous email accounts, generous storage, and over $100 in free advertising credits. The iPhone is more than just a cool gadget; it’s a valuable business tool. With hundreds of business applications available for download, your iPhone can be a portable office.
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By Winmark Business Solutions Related Products Web Hosting Launch a Web site with unlimited traffic, numerous email accounts, generous storage and up to $100 in free advertising credits. When developing your company’s Web site, it may be wise to step back and take a macro view of your customers and the Internet experience. A market-led
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