IPTV Series: Segmented Advertising

    By Monique Martin The traditional TV advertising model is expensive and increasingly ineffective. While the bulk of ad revenue still flows through TV, changes in the landscape are making it more difficult than ever. The explosion of channel options and the increase in DVR usage are complicating and diffusing the effectiveness of old school TV

    IPTV Series: What is Google TV?

    By Monique Martin Take your favorite TV shows, a 42-inch plasma HDTV and marry them with Google’s Android operating system plus Chrome browser, and you have Google TV. Slated for release in the fall of 2010, Google TV promises to take IPTV to the next level with a truly integrated television watching and Internet surfing

    IPTV Series: An Introduction

    By Monique Martin Television’s changing. Again. At least, the way TV content is delivered into your home is changing. IPTV is the latest system to shake up the TV landscape. Internet Protocol Television (IPTV) uses Internet Protocols, the same packet delivery system you use to view websites and send emails, to deliver high-quality television to

    Video Series Part 3: Optimizing your Videos for Speedy Load Times

    By Melissa J Luther Web visitors love video, but they get frustrated quickly by slow-loading video or video that starts and stops as playback catches up with the downloaded portion of the file. While some visitors will put up with a little inconvenience for content they really want to see, if your site provides a

    Video Series Part 2: Designing a Video-Heavy Web Site

    By Melissa J Luther At one time, Webmasters were advised to limit the amount of video on a Web site. Internet connections were slow and unreliable, and most visitors didn’t want to wait for the file to download. Today, video is hot, Internet connections are mostly high-speed, and most Web sites can benefit from the

    Video Series Part 1: Choosing a Web Host for Your Video Web Site

    By Melissa J Luther Video Web sites are popular because people like watching video better than reading text, especially on a computer screen. There are multitudes of video hosting sites that will allow you to upload your videos to share. You can even create your own “channel” on some of those sites. Many small businesses

    Boost Sales with Instructional Videos

    By Monique Martin With over 16 million visitors a day, no business, big or small, can afford to ignore YouTube. Behind only Google and Facebook, YouTube is third most popular site in the world. And, it’s a goldmine for the marketing savvy. Creating a quality instructional video is a simple and effective way to generate

    Video Tagging

    By Joanna Fletcher In 2007, Google began returning search results from all Web sources including images, news, products and videos. So began the era of video tagging to ensure that video content is included in search engine results just like traditional Web pages.

    HTML5 and Web Video

    By Meredith Barnhill Related Products Web Hosting Launch a Web site with unlimited traffic, numerous email accounts, generous storage, and over $100 in free advertising credits. HTML5 (HyperText Markup Language) is the next version of the language used most commonly to create Web pages and content on the Internet. One of the biggest changes in

    Does HTML5 Mean the End of Flash?

    By Joanna Fletcher Related Products Web Hosting Launch a Web site with unlimited traffic, numerous email accounts, generous storage, and over $100 in free advertising credits. HTML5 makes wonderful sense on paper; one tool to do every Internet job. As the original basic language of the Internet, HTML has the great advantage of longevity and