How to Track Online Brand Awareness

    By Jen Brister Small companies need concrete ways to determine their progress toward business goals.

    Facebook Privacy and Businesses

    By Joanna Fletcher There have been serious concerns about Facebook making news recently.

    Paid Ads on Social Media

    By Jen Brister With the increasing popularity of social media websites such as Facebook, many small companies are using paid advertisements on these sites to drive traffic to the company website.

    Social Media and Ecommerce

    By Samantha Gluck Social media platforms and ecommerce go together like cookies and milk.

    Social Media Tips from the Major Players

    By Monique Martin Big brands like Comcast and Starbucks are leveraging the power of social media to expand their brand awareness and drive sales. And, for the most part, they’re doing it without spending big business bucks. Winning the social media market doesn’t take a big monetary investment. What it takes is time and passion.

    Why Adopt Social Media Marketing?

    By Sachin K Airan Blogging, tweeting, friending. Odd sounding verbs, these. Not sure you’ll find them in the “verb” category in the dictionary — at least not yet. Give them time. “Ain’t” made it in, and that verb didn’t have nearly the grassroots support of these three.

    Top Networking Sites for Women Business Owners

    By Samantha Gluck According to the Small Business Administration, women-owned businesses comprised 4 percent of all businesses in the U.S. in 1972. Women-owned businesses grew to 28 percent of all businesses in the U.S. by the year 2002 (the last year for which census data is available). Clearly women entrepreneurs provide great value to the

    Most Important Sites for Law Firm Listings

    By Buffy Cranford Whether you specialize in litigation, finances or family law, building your business and solidifying your reputation can be challenging. Even with year-round clientele and referrals, many potential clients are tech savvy and research attorneys using popular law websites. For promoting your business online, the following websites are worth consideration.

    Motivating Customers to Write a Review

    By Buffy Cranford Whether consumers are purchasing new computer equipment, making dinner reservations for clients, or seeking a new public relations firm, a high percentage take a few minutes and browse online reviews before making a final decision. The power of the online reviewer has increased dramatically with online review Web sites like Yelp, Metromix

    Like-Minded Shopping

    By Buffy Cranford If you frequent the www.levis.com Web site, you likely noticed a few catchy plug-ins integrated on nearly every Web page. With a simple mouse click, you can pick and choose your favorite jeans and interface your top picks with Facebook. When your friends shop Levis, they are greeted with your favorite styles,