By Melissa J Luther Older Web sites seem to have an advantage when it comes to search engine rankings, but a site’s age alone is not a primary factor in its ranking.
By Monique Martin If you’re selling products online, having high-quality images is one of the most important aspects of your business.
By Monique Martin When it comes to SEO, there’s nothing more important than having quality content on your website.
By Simon Wright The Internet has revolutionized the way consumers interact with companies and, with the growth of smartphones, consumers now often have Internet capability 24 hours per day.
By Simon Wright Copywriters are skilled professionals, but they aren’t magicians or mind readers.
By Simon Wright When you set about creating your website’s content, you may feel daunted by the scale of text and concerned over your ability to pull together a site that’s coherent and consistent.
By Simon Wright Writing your own Web content can be rewarding. It will force you to think about what your customers want, and you are better placed than anyone to know the key benefits to promote. However, you’ll need to ensure that your website conforms to common conventions in terms of content and search engine
By Simon Wright When companies first create a website, there can be a temptation to simply lift and shift content that already exists in company literature.
By Simon Wright Most business owners understand the importance of having a Web presence. A well thought out and slickly executed website will increase your company’s profile and open doors for increased sales.
By Melissa J. Luther A tagline is not a brand in itself, but a good tagline can build brand awareness and help your company name stick in the minds of potential customers. Although not essential to a business, a tagline can help differentiate your business from the pack, especially in a crowded field.