Email marketing is a highly effective way to increase your sales and draw visitors to your Web site. It has an excellent ROI — $57.25 for every dollar spent (according to a Direct Marketing Association Study cited on Clickz.com). That’s an astounding 150% greater than other forms of online marketing!
With numbers like that, you may be tempted to start emailing messages about your company and products to every address you find. But that’s the quickest route to becoming an infamous spammer and losing your online credibility.
To create a great email marketing campaign that doesn’t damage your reputation, follow these simple steps: