Hybrid Cloud Making Waves Across Industries

Nikole Haiar - July 09, 2015

Hybrid cloud technology offers a number of potential use cases in today's most competitive sectors. On the landscape of various cloud environments, hybrid arrangements are becoming increasingly popular. Businesses across several industries are jumping on the hybrid bandwagon due to the vast benefits such an arrangement can offer.

The hybrid cloud market is expanding quickly, and isn’t forecast to slow down anytime soon. According to a March 2015 report from Markets and Markets, the hybrid cloud sector reached a value of $25.28 billion in 2014, and is expected to expand at a compound annual growth rate of 27.3 percent, hitting $84.67 billion by 2019.

But what makes hybrid cloud so appealing to a wide range of industries? The technology offers a number of potential use cases in today’s most competitive sectors:

“The hybrid cloud sector reached a value of $25.28 billion in 2014, and is expected to hit $84.67 billion by 2019.”

Enterprise settings
Corporations are among the biggest adopters of hybrid cloud, thanks to its ability to reduce operating costs and boost productivity across a large organization.

Information Management noted that hybrid cloud in particular can also help bridge IT gaps, especially those between new solutions and legacy systems. These are becoming increasingly common in enterprise settings as companies look to migrate away from older technologies in favor of something more advanced.

“There’s no replacing all legacy systems and applications all at once, if ever,” Information Management pointed out. “The use of a hybrid model to cover gaps between old and new systems is expected to peak among larger enterprises over the next few years … This one-foot-in-front-of-the-other approach is also expected to boost deployments into other types of cloud computing.”

Finance and banking
When cloud technology first emerged, many in the finance industry were unsure of being able to protect sensitive customer information in off-premises platforms. Now, hybrid clouds are being increasingly leveraged in this industry to boost security.

Industry analyst Gareth Lodge told American Banker that hybrid cloud offers organizations the opportunity to utilize a multi-tenant platform as part of the value chain. This enables banks to privately run part of their infrastructure in order to better guard customer information. In addition, a hybrid cloud environment can also help to enhance the output of a financial organization.

“If anything, it makes the staff more productive,” Lodge said. “They don’t have to manage the servers, they can focus on higher-value work.”

A hybrid cloud also enables banks to provide client-facing access to financial information, while still ensuring that this data remains protected. Now that a number of organizations in this sector are offering mobile apps and web portals for customers, hybrid cloud will play a more integral role in IT infrastructure.

Hospitals and health care
Similar to the finance industry, healthcare organizations were also once hesitant about leveraging the cloud due to security and regulation concerns. Recently, however, the technology has become more popular in the healthcare sector, with 83 percent of hospitals noting that they currently utilize the cloud in some capacity.

Often, hybrid cloud is utilized to support the migration away from paper-based records, helping the organization establish a digital database of its patient information. As more healthcare practitioners seek to leverage their mobile devices to access this type of database and other resources, hybrid cloud can provide the level of availability and protection required to support these initiatives.

A hybrid cloud environment can also be used to support disaster recovery and business continuity efforts in the healthcare sector, among many others. Because these firms cannot afford to be without access to patient data and other critical resources, storing these applications and content in the cloud can help ensure availability and reliability, even in the face of a disaster.

A hybrid cloud can offer the advantages of public and private environments, including accessibility and security.

A hybrid cloud can offer the advantages of public and private environments, including accessibility and security.
A hybrid cloud can offer the advantages of public and private environments, including accessibility and security.

Application development
VMware noted in a recent whitepaper that hybrid cloud can also offer advantages for application developers looking to create and test their products. Cloud technology can provide theflexible environment development teams need to initially establish software, as well as test their creations before release.

“Moving application development and testing to the cloud has clear benefits, including cost savings and [decreased] time-to-market,” the white paper stated.

E-commerce
In many ways, a hybrid cloud environment is a perfect fit for online retailers. They not only need a client-facing portal, but require protection for shoppers’ personal and payment information as well. However, e-commerce firms must ensure that their hybrid cloud provider can also offer the availability and support needed to position their brand for success.

Hostway is a leader in cloud technology, in a unique position to address the needs of this industry. We also offer a range of solutions beyond the cloud tailored especially for online retailers, including web hosting and shopping cart software.

To find out more about how a partnership with Hostway can benefit your organization, contact Hostway today.

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