By Monique Martin
Press releases are an integral part of any good marketing plan. A quality press release enhances your business’s credibility and can be a great source of targeted traffic. The key to press release success is distribution. The wider you cast your your distribution net, the better. But, if you’re a small business, how do you get your press release seen?
Remember your audience. You’re writing for both reporters and end users. Make your press release a good story, so it’s more likely to be picked up, but keep it informative and compelling for the end user.
Use a strong headline. Make sure your headline stands out and tells your story. Also, be sure to use proper press release format.
The best way to distribute your press release online is through one of the many pay press release distribution sites. Here are five of the most popular.
They say you get what you pay for, and it’s true of press release distribution sites, too. There are quite a few “free” press release Web sites, but, unfortunately, they don’t usually deliver much of a punch. Major news sites are fickle about carrying stories from them. Some sites will only host the release for 30 days. Many claim a wider distribution than they deliver. Free is, however, awfully appealing to a small business with an even smaller marketing budget. If you decide to go this route, here are a few to take a flier on.
In addition to standard press release sites, you should target your industry. Look for Web sites that specialize in your area of expertise. Many will post or distribute your press release if it’s on topic. And, don’t forget to post your press release on your own Web site.
Monique Martin served as Chief Operating Officer for a successful online insurance marketing firm for five years.