By Buffy Cranford
Whether you specialize in litigation, finances or family law, building your business and solidifying your reputation can be challenging. Even with year-round clientele and referrals, many potential clients are tech savvy and research attorneys using popular law websites. For promoting your business online, the following websites are worth consideration.
Advertising online entails more than purchasing a shiny ad, because your firm needs to showcase your legal expertise. Lawyers.com offers an interactive website with plenty of tools for flexing your knowledge and competence.
Lawyers.com offers a full directory of law firm profiles and biographies. It also features a plethora of legal forms for consumers, a legal dictionary and selection tips for finding a lawyer.
As a law firm, you can establish your business by creating a full overview of your company, including attorney profiles and areas of specialization. Then you can participate in online forums where potential clients ask questions about criminal and employment relations to immigration.
As a registered attorney on the site, you can answer questions and include a hyperlink to your law firm website. Although in most cases advice is never free, on the Lawyers.com website, consider this an opportunity for promoting legal visibility and directing traffic to your firm.
With a claim of over 2.3 million searches each month, your next round of potential clients could be found on Martindale.com. The Martindale-Hubbell website offers various methods for finding an attorney. As potential clients search the Martindale-Hubbell website, they receive profiles of attorneys and Peer Review Ratings and Client Review Ratings for attorneys.
Peer Review Ratings are conducted anonymously by members of the Bar and Judiciary. If you are fresh out of law school, you will need admission to the Bar for at least three years and listed on both the Martindale and Lawyers.com websites. Additionally, in order to receive reviews, you need to participate in the review system by offering reviews of your peers.
Advertising opportunities on Martindale.com include display advertising and sponsored advertising. With display advertising, you can purchase a 160×600 ad in Flash or GIF. Sponsorships target specific geographical areas and increase your visibility. Whether you choose the advertising route or actively participate in peer reviews, Martindale.com provides plenty of opportunity.
Lawfirmdirectory.org features plenty of opportunity for marketing your law firm at affordable prices. As one of the leading directories for attorneys, the website has standard advertising and opportunities for publishing helpful articles.
You can list your practice for free by providing a link to the lawfirmdirectory.org on your website, or there are Basic, Premium, and Showcase levels of advertising, providing your firm with advanced placement in searches. Prices range from $99 to $299 a month, but basic classified ads are an affordable $25 per month. You can also write an article, such as personal injury recommendations and post it to the site for $30.
With upfront pricing, a compilation of thorough listing services, and easy navigation, lawfirmdirectory.org is a rising star for law websites.
About the Author
Buffy Cranford writing background includes newspaper journalism and reviewing and researching computer software and hardware for Smart Computing and PC Today magazines. She has reviewed products for established companies such as Dell, IBM and Acer.