When shopping online, customer reviews or comments help consumers make the right choices. Learning that a shoe size runs small, for example, is important when the customer can’t try on the shoe.
Customer reviews offer you several business advantages:
- Fresh, relevant content can boost search engine rank
- Customers are more likely to buy a highly recommended item
- You get insight into how consumers use your product
- You learn what you can improve
If you’re ready to add reviews to your ecommerce Web site, take a look at the features included in your shopping cart software. Reviews are built in to some programs and are easy to activate.