Shopping Cart

The main difference between a regular Web hosting plan and an ecommerce plan is a shopping cart. Shopping carts serve two main functions. They allow customers to select items and pay for them. They also connect to your merchant account and allow you to accept payment over the Web.

Additional Features

As with most software packages, shopping carts have grown over the years. Most modern versions include a number of tools that improve the customer experience and make it easier for you to manage your Web site. Using Hostway’s shopping cart, Merchant Manager, as an example, the list below provides examples of the features you’re likely to find in your shopping cart software.

For You For Customers
Order status tracking Multiple payment and shipping options
Store creation tools Product reviews and ratings
Inventory  tracking Product images
Analytical tools Customer wish lists
Customizable colors and styles Printable order confirmations
Support for your special promotions Quick and easy checkout process

When your customers are finished browsing your store and ready to checkout, you’ll need to assure them that their credit card information is safe and securely transmitted. Learn more about how SSL certificates can encrypt customer information and help you close the sale.