How to Track Online Brand Awareness

    Hostway Marketing, January 12, 2011

    By Jen Brister Small companies need concrete ways to determine their progress toward business goals.

    Text Ads

    Hostway Marketing, May 10, 2010

    By Winmark Business Solutions Text ads are the most popular format for Internet advertising. They are easy-to-create, offer good click-thru rates and contribute to your company’s unaided brand awareness. Although less immediate than click-thrus, unaided brand awareness is important to marketers because it contributes to future sales when Web surfers remember their ads.

    Writing a Good Tagline

    Hostway Marketing, April 13, 2010

    By Melissa J. Luther A tagline is not a brand in itself, but a good tagline can build brand awareness and help your company name stick in the minds of potential customers. Although not essential to a business, a tagline can help differentiate your business from the pack, especially in a crowded field.

    Create Customer Loyalty with Your Online Brand

    Hostway Marketing, November 11, 2009

    By Hostway Related Products Instant Business Broadcast Maximize your sales potential with listings in the most popular Internet directories. Free with every Web hosting plan! Your brand is more than your logo and color palette. It’s what customers and potential customers think of you. For decades, if not centuries, businesses have worked to create positive

    Using Social Media to Boost Search Engine Results

    Hostway Marketing, August 09, 2009

    By Lauren Hobson Related Products Search Engine Optimization Stand out in search engine results with expert search engine optimization services. Most of us are well aware that the search engines frequently change their algorithms to improve search results for users (and foil spammers), which can make it challenging for small businesses just to keep up.