Location Is Where it's at for Next Generation of Apps and Ads

    By Mike Koehler When a business is looking at its online strategy these days, it shouldn’t confine itself to the world of computers. Instead, it needs to be thinking about how it can get into its customers’ pockets.

    Where 2.0

    By Meredith Barnhill Location-aware mobile applications are the newest mobile technology phenomenon. The latest wave of mobile phones including the iPhone have GPS capabilities allowing developers to tailor applications for those devices. Early adopters of such technology have taken to applications like Loopt, Foursquare and Gowalla. This presents a unique opportunity for businesses to advertise