IPTV Series: Segmented Advertising

    Hostway Marketing, July 15, 2010

    By Monique Martin The traditional TV advertising model is expensive and increasingly ineffective. While the bulk of ad revenue still flows through TV, changes in the landscape are making it more difficult than ever. The explosion of channel options and the increase in DVR usage are complicating and diffusing the effectiveness of old school TV

    IPTV Series: What is Google TV?

    Hostway Marketing, July 14, 2010

    By Monique Martin Take your favorite TV shows, a 42-inch plasma HDTV and marry them with Google’s Android operating system plus Chrome browser, and you have Google TV. Slated for release in the fall of 2010, Google TV promises to take IPTV to the next level with a truly integrated television watching and Internet surfing