Display Ads

    By Winmark Business Solutions Display ads were once the most popular form of advertising on the Internet. In recent years, however, text ads, driven by search engine marketing, have become more popular. The effectiveness of banner ads relies on volume because click-thru rates are very low, averaging 0.5 percent. This means for each thousand display

    Landing Pages: Achieving your Secondary Goal

    By Monique Martin Related Products Web Hosting Launch a Web site with unlimited traffic, numerous email accounts, generous storage, and over $100 in free advertising credits. You worked hard to create an impressive marketing campaign for your new product. You built a custom landing page, or six. But not everyone made a purchase. You can

    How to Set up A/B Testing for an Online Campaign

    By Monique Martin Related Products Web Hosting Launch a Web site with unlimited traffic, numerous email accounts, generous storage, and over $100 in free advertising credits. Even if your product or service actually is the best thing since sliced bread, you can kill your conversions with a poorly designed landing page. If your users bail

    Does Every PPC Campaign Need a Separate Landing Page?

    By Ronda Suder Related Products Web Hosting Launch a Web site with unlimited traffic, numerous email accounts, generous storage, and over $100 in free advertising credits. Pay Per Click Advertising Drive targeted traffic to your Web site with a fully managed pay per click campaign from Hostway. Does every pay-per-click (PPC) campaign need a separate

    How to Design an Effective Landing Page for Your Email Marketing Campaign

    By Kristie Lorette Related Products Newsletter Broadcast Keep your customers coming back with Newsletter Broadcast. It’s easy to create an HTML newsletter—even if you don’t know HTML. And, it’s included free with Web hosting plans. Every email marketing campaign needs its own landing page on your Web site where readers can find more information on

    Email Marketing Checklist

    By Hostway Related Product Newsletter Broadcast Keep your customers coming back with Newsletter Broadcast. It’s easy to create an HTML newsletter—even if you don’t know HTML. And, it’s included free with Web hosting plans. Hybrid Microsoft® Exchange Choose your perfect mix of hosted Microsoft ® Exchange and basic email accounts under the same domain name.

    Landing Page

    Related Products Pay Per Click Advertising Drive targeted traffic to your Web site with a fully managed pay per click campaign from Hostway. Experts agree that every page of your Web site is a landing page because you never know where visitors will enter. But when most people use the word “landing page”, they’re talking

    Write Clear, Concise Landing Page Copy

    Related Products Pay Per Click Advertising Drive targeted traffic to your Web site with a fully managed pay per click campaign from Hostway. The clock starts the instant people click to your landing page — they’re skimming your page, your images and more importantly, your words to make the snap decision whether to do business

    Long Landing Pages

    Related Products Pay Per Click Advertising Drive targeted traffic to your Web site with a fully managed pay per click campaign from Hostway. All of the conventional wisdom tells you to keep it short when it comes to Web pages. But is there ever a time when a long page is appropriate?

    Make Your Landing Page Sticky

    Related Products Pay Per Click Advertising Drive targeted traffic to your Web site with a fully managed pay per click campaign from Hostway. When visitors come to your landing page via search engines, they’re likely to click back to the search engine and check out your competitors — bouncing back and forth between landing pages