Lifecycle Marketing Series Part 5: Why It Works for Small Businesses

    Hostway Marketing, August 13, 2010

    By Buffy Cranford When reviewing other marketing techniques, such as Batch and Blast, lifecycle marketing delivers exceptional results in the current, tech-savvy marketplace.

    Lifecycle Marketing Series Part 4: Measuring Success

    Hostway Marketing, August 12, 2010

    By Buffy Cranford Measuring the success or failure of a product’s lifecycle marketing program is more involved than running a few reports and glancing at revenue.

    Lifecycle Marketing Series Part 3: Honing Your Message

    Hostway Marketing, August 11, 2010

    By Buffy Cranford Nike shoes, Sony televisions and Swiss watches are examples of products with a steady customer lifecycle, whereas Converse shoes and Swatch watches wavered in popularity the last 30 years.

    Lifecycle Marketing Series Part 2: Email Design Elements

    Hostway Marketing, August 10, 2010

    By Buffy Cranford Up to $160 Cash Back. Step One: Open this email. This promotional email from a popular cruise line provides an excellent example of successful email marketing.

    Lifecycle Marketing Series Part 1: Getting Started

    Hostway Marketing, August 09, 2010

    By Buffy Cranford As the number of technology-savvy consumers increases, product marketing has grown from television and print media to Internet and email-based lifecycle marketing campaigns.

    Online Marketing for Musicians

    Hostway Marketing, May 27, 2010

    By CC Pearce With myriad sites designed for various music interests, it is absolutely essential for new musicians to have an online presence. There are music blogs, music videos sites and social media that all allow for a band to spread its music and increase its following.

    Are Social Networks the End of Email Marketing?

    Hostway Marketing, May 25, 2010

    By Jen Brister With the rising popularity of social networking sites, many small business owners are wondering if email marketing is dead. Most businesses that are Internet savvy already have a large list of client emails that they can use to promote new products, offer discounts and encourage purchases. However, many of those same businesses

    Lifecycle Email Marketing

    Hostway Marketing, May 25, 2010

    By Samantha Gluck Lifecycle email marketing involves promoting meaningful and relevant communication with customers throughout the business relationship cycle. Different from the old-fashioned methods known as “batch and blast,” lifecycle email marketing takes a more modern and methodical approach to allow you to become more personal with your customers.

    Make the Sale: Find the Right Email Tool for the Job

    Hostway Marketing, May 20, 2010

    By Jen Brister When you own a small business, one of the most profitable and cost effective forms of marketing that you can engage in is email marketing. Email marketing allows you to send out letters to clients who already have a reputation of buying. You can send out these notes with the click of

    Bounce Rate

    Hostway Marketing, May 06, 2010

    By Monique Martin Even the best email campaign won’t be a success if your bounce rates are high. Your creative design, clever copy and enticing call to action are meaningless if people aren’t even getting your emails. There are a few things you can do to reduce your bounce rate.