Sending a Net Promoter Survey

    By Monique Martin Understanding what your customers think of your company and products or services is invaluable for any business. If you’ve sent out customer satisfaction surveys in the past, you know the value that insight can provide. Net Promoter surveys are the latest benchmark businesses are using to measure success and find ways to

    Net Promoter Scores and Small Business

    By Joyce V. Harrison Do you know your Net Promoter score, or NPS? Even small businesses can benefit from this alternative to lengthy customer satisfaction surveys and a relatively new tool for predicting business growth. Your NPS essentially measures the loyalty of your customers, based on the answer to one question: Would that customer recommend