Like-Minded Shopping

    Hostway Marketing, May 26, 2010

    By Buffy Cranford If you frequent the Web site, you likely noticed a few catchy plug-ins integrated on nearly every Web page. With a simple mouse click, you can pick and choose your favorite jeans and interface your top picks with Facebook. When your friends shop Levis, they are greeted with your favorite styles,

    In-Text Ads

    Hostway Marketing, May 24, 2010

    By Winmark Business Solutions The prevalence of display banners and text ads has made all but the most annoying online ads nearly transparent to online users. To stand out from the crowd, some marketers are turning to a simple, relevant and transparent advertising format: the text link.

    Three Simple Tricks to Optimize Your Pay per Click Advertising Efforts

    Hostway Marketing, May 19, 2010

    By David Hurley While it is important to get your pay per click (PPC) ad seen and even more important to get visitors to click on your ad, those aims pale in comparison with your conversion rate. There are simple tricks that can be used to optimize your pay per click advertising efforts, but they

    Display Ads

    Hostway Marketing, May 17, 2010

    By Winmark Business Solutions Display ads were once the most popular form of advertising on the Internet. In recent years, however, text ads, driven by search engine marketing, have become more popular. The effectiveness of banner ads relies on volume because click-thru rates are very low, averaging 0.5 percent. This means for each thousand display

    Will Apple’s iAd Change the Mobile Advertising Landscape?

    Hostway Marketing, May 13, 2010

    By Melissa J Luther In early April 2010, Apple announced its newest “product,” the iAd. As with everything Apple, speculation ran rampant for weeks before the unveiling. What would it be? How would it work? Would it finally knock Google out of its dominant position in online advertising? Unfortunately, the details are still sketchy and,

    Online Advertising

    Hostway Marketing, May 06, 2010

    By Winmark Business Solutions Online advertising is the closest thing on the Internet to traditional advertising. It differs from search engine marketing (SEM) by the way it targets prospects. SEM targets prospects based on keywords. By contrast, online advertising targets prospects by behavior and demographics.

    Ad Networks

    Hostway Marketing, April 29, 2010

    By Winmark Business Solutions Since there are millions of Web sites available for online advertising, one of the most convenient and efficient ways to purchase ads is to use an ad network, which sells advertising on behalf of hundreds or thousands of participating Web sites.

    Before You Advertise

    Hostway Marketing, April 20, 2010

    By Janet Attard Related Products Pay Per Click Advertising Drive targeted traffic to your Web site with a fully managed pay per click campaign from Hostway. Know What Your Customer Expects Knowing demographic information about your customer is only half of the battle. The other half is to determine how they typically learn about this

    Advertising with Yahoo/Bing

    Hostway Marketing, April 08, 2010

    By Melissa Luther Related Products Pay Per Click Advertising Drive targeted traffic to your Web site with a fully managed pay per click campaign from Hostway. The Microsoft/Yahoo! merger deal recently received regulatory approval from both the U.S. and E.U., and they are moving forward with their search alliance. As a result, Bing will replace

    Direct Mail Marketing for Small Businesses

    Hostway Marketing, April 07, 2010

    By Jen Brister Related Products Web Hosting Launch a Web site with unlimited traffic, numerous email accounts, generous storage, and over $100 in free advertising credits. When you have a small business, you know that one of the most important aspects of your business plan is advertising. You probably already have a Web site and