IPTV Series: Segmented Advertising

    Hostway Marketing, July 15, 2010

    By Monique Martin The traditional TV advertising model is expensive and increasingly ineffective. While the bulk of ad revenue still flows through TV, changes in the landscape are making it more difficult than ever. The explosion of channel options and the increase in DVR usage are complicating and diffusing the effectiveness of old school TV

    IPTV Series: An Introduction

    Hostway Marketing, July 13, 2010

    By Monique Martin Television’s changing. Again. At least, the way TV content is delivered into your home is changing. IPTV is the latest system to shake up the TV landscape. Internet Protocol Television (IPTV) uses Internet Protocols, the same packet delivery system you use to view websites and send emails, to deliver high-quality television to