By Melissa J Luther Older Web sites seem to have an advantage when it comes to search engine rankings, but a site’s age alone is not a primary factor in its ranking.
By Buffy Cranford Even with limited funds, Internet advertising can be an affordable part of your monthly marketing budget.
By Melissa J Luther Busy small business owners don’t have much time to devote to SEO. The quickest answer is to hire someone to do it for you, but if you’re not ready for that, try to find at least 10 minutes each week to work on your online presence.
By Samantha Gluck Social networking sites such as Facebook, Twitter, LinkedIn, and YouTube provide inexpensive, but effective, ways for businesses to market their products and services.
By Melissa J Luther Within weeks of Bing’s launch, Microsoft CEO Steve Ballmer was excited that Google was ranking the fledgling search engine in the top three results for what he called “bing-related” search terms. It might seem strange that Google should give such prominent ranking to a site many see as its biggest potential
By Melissa J Luther You understand you should optimize your website so that it will appear near the top of the search results for keywords related to your business. You also know that the major search engines use different ranking methods, so tactics that boost your placement in one may not help with the others.
By Melissa J Luther SEOs have known for years that the major search engines use different algorithms to return search results. You can see this yourself by typing the same keyword(s) into different search engines and reviewing the results. You will see differences, sometimes significant, in the sites listed and their order.
By Melissa J Luther If you’ve been around the Internet for any length of time, you know about the importance of keywords, backlinks and meta tags to search engine optimization efforts. Content and code are not the only things that matter, though. Site speed is also important.
By Simon Wright Creating a high-quality Web site is only part of the battle when companies are entering the online space. It’s all very well having a site that’s populated with high-quality content and ecommerce capability, but this will do you no good unless your intended audience knows about your Web site’s presence. This is
By Debbie Everson 2009 saw a lot of exciting changes and additions to the world of online marketing and search engine optimization. Some important events that took place were the launch of Bing, announcement of Google Caffeine and the merger of Yahoo and Microsoft search. 2010 will see real time Web emerging which will become