Most Important Sites for Law Firm Listings

    Hostway Marketing, June 04, 2010

    By Buffy Cranford Whether you specialize in litigation, finances or family law, building your business and solidifying your reputation can be challenging. Even with year-round clientele and referrals, many potential clients are tech savvy and research attorneys using popular law websites. For promoting your business online, the following websites are worth consideration.

    Personalize the Customer Experience

    Hostway Marketing, June 02, 2010

    By Monique Martin In the modern world of marketing, you need every edge you can get. There’s more competition than ever and making sure your message gets to the right audience is key to success. Customer segmentation helps you create targeted messaging to increase conversion and cut down on wasted effort.

    Setting up Online Payments for Services

    Hostway Marketing, June 01, 2010

    By Simon Wright The days when Web sites just acted as glorified online brochures are well and truly over. These days, if you aspire to being a successful business, you require a mechanism to take orders and receive payments via your Web site.

    Five Up-sell Strategies for Your Business

    Hostway Marketing, May 28, 2010

    By Jen Brister Up-selling is one of the best ways that you can possibly make a little extra money with each sale online. When a company uses a great up-sell strategy, they can increase each sale made by 20 percent or more. When you have a company Web site, it’s easy to have your web

    How Much Should a New Customer Cost?

    Hostway Marketing, May 21, 2010

    By Buffy Cranford If your marketing budget includes online advertising with affiliate networking Web sites, outlining a successful online Cost Per Action (CPA) plan is essential for increased profits. A CPA describes the price your business is willing to pay an affiliate marketing network for business leads. In this article we examine the basics of

    Creating a Multitouch Strategy

    Hostway Marketing, May 18, 2010

    By Melissa J Luther It takes up to nine “touches” to make the sale, according to leading marketing firms. In other words, most people are not ready to buy the first time they discover you. You need to periodically remind them how you can help to increase the chances they will think of you when

    Developing a Customer Save Program for Your Business

    Hostway Marketing, May 13, 2010

    By Monique Martin An important part of any business is minimizing customer defections. It’s far cheaper to keep customers than it is to get new ones, so keeping your current customers happy is critical to your success. But, no matter how hard you try, some will want to cancel your service. Having a simple save

    Fans More Likely to Buy

    Hostway Marketing, April 19, 2010

    By Joanna Fletcher The Internet gives us ultimate choice. We can become whomever we want to be and associate with millions of different people, brands and ideas. Some have said that this means that anything we do on the Internet is valueless as it could so easily be a lie. However, it turns out that

    What the New Consumer Mindset Means for Marketing

    Hostway Marketing, April 16, 2010

    By Joanna Fletcher Related Products Web Hosting Launch a Web site with unlimited traffic, numerous email accounts, generous storage, and over $100 in free advertising credits. Watching the changes in their own neighborhoods, as stores close and foreclosure signs keep popping up on their streets, has made even the most carefree consumers more conscious of

    Retargeting Lost Sales

    Hostway Marketing, April 15, 2010

    By Winmark Business Solutions Related Products Merchant Manager Get a full ecommerce site in a matter of clicks. Merchant Manager makes building and running your online store easy. Some 98 percent of Internet shoppers leave ecommerce sites without buying. So to help refine search engine marketing plans and possibly recapture lost sales, Internet-savvy marketers are