Why Adopt Social Media Marketing?

    By Sachin K Airan Blogging, tweeting, friending. Odd sounding verbs, these. Not sure you’ll find them in the “verb” category in the dictionary — at least not yet. Give them time. “Ain’t” made it in, and that verb didn’t have nearly the grassroots support of these three.

    Like-Minded Shopping

    By Buffy Cranford If you frequent the www.levis.com Web site, you likely noticed a few catchy plug-ins integrated on nearly every Web page. With a simple mouse click, you can pick and choose your favorite jeans and interface your top picks with Facebook. When your friends shop Levis, they are greeted with your favorite styles,

    Ten Tips for Launching your Business Blog

    By Beth Hrusch Are you thinking about launching your business blog? You’re not alone. A recent study by GuideWireGroup revealed that approximately 89 percent of businesses polled use blogs as a way to communicate with their customers. In another survey, Burson-Marsteller found that 15% of Fortune 500 companies have blogs. A successful business blog can

    Are Social Networks the End of Email Marketing?

    By Jen Brister With the rising popularity of social networking sites, many small business owners are wondering if email marketing is dead. Most businesses that are Internet savvy already have a large list of client emails that they can use to promote new products, offer discounts and encourage purchases. However, many of those same businesses

    To Tweet or Not to Tweet

    By Monique Martin Twitter can be a great marketing tool. But like all advertising, there comes a point when you cross the line and your messages start to become a little spammy. And Twitter and its users, rightly so, are sensitive to the potential for abuse.

    Social Media Series Part 5: Not all Social Media Platforms Are Created Equal (and Why)

    By Mike Koehler If you are looking for the best tool online to get your message out, the most important piece of information you can find out is your audience. There are big differences between Twitter and Facebook and LinkedIn and YouTube, so depending on who you want to reach and what you want to

    Personal Facebook Page v Business Fan Page

    By Joanna Fletcher Now that all your friends, your mom and your grandma, are on Facebook, there is more reason than ever to use it in your marketing campaign. Facebook administration has recognized this opportunity and continued to refine its Page’s utility.

    Social Media Series Part 4: Shortcuts Keep Social Media from Taking too much Time

    By Mike Koehler As you consider whether to invest in social networking, it’s easy to think that it’s going to be too much time and effort with some nebulous results. True, the jury is still out on the real-world return-on-investment of social media. Does it increase the visibility of a company online? Sure. Does it

    Social Media Series Part 3: How to Best Leverage Your Expertise Online

    By Mike Koehler No matter what you do — whether you’re a lawyer, exterminator or weekend gardener — some of the information you have in your head is valuable to someone searching for answers online.

    Social Media Series Part 2: Connect with the Traditional Media

    By Mike Koehler The days of reporters burning up the sidewalk to find out what their community is talking about are becoming more and more rare, but thanks to social networking, the media is still able to keep their ears to the “virtual” ground to get a sense of the conversations going on around town.