If the recession has you wondering where all the customers have gone, you only need to turn on your computer to find the answer. A March 2009 economic report from Pricegrabber.com shows that online consumers are spending more time searching the Internet for a deal.
Twenty-five percent of online consumers are spending more time online because of the tough economy, while 53 percent spend about the same amount of time online, according to the report. That means your presence on the Web is more important now than ever. You want your business to be there when consumers are comparison shopping whether you sell online or off.
How can you use this trend to your advantage? Here are some ideas:
The study also found that many consumers plan to continue their online cost-savings strategies even after the economy improves, so anything you do now to boost your Web presence should serve you well into the future.