It seems like everyone has a blog these days. Blogs have become more than just diary entries with personal thoughts; they give your business a personal voice and open the lines of communication with customers.
The best thing about blogs is that they’re inexpensive or even free. Your Web hosting plan may include a blog application. Hostway, for example, provides blog capabilities as a standard feature in all business Web hosting plans with tools that allow you to:
- Select a template and customize the color palette and header image
- Set up comment spam protection
- Add podcasts to your posts
You also may opt for a free blog. The benefits are that they’re free and offer some customization options. The drawback is that linking to a free blog site leads your visitors away from your Web site, and your Web site loses the SEO benefits of having all that keyword-rich copy.