By Melissa J Luther

Older Web sites seem to have an advantage when it comes to search engine rankings, but a site’s age alone is not a primary factor in its ranking. (more…)

By Monique Martin

What’s in a name? On the Web, it’s your brand; it’s your business; it’s your livelihood. Way back in the Dark Ages of the Internet (1994), a new Web site emerged on the scene by the name of Cadabra.com. They sold books. But, because then-fledgling search engine Yahoo! (who was less than a year old) displayed search results alphabetically, Cadabra.com was displaying after their rival Barnesandnoble.com. Owner Jeff Bezos decided to change the name from Cadabra.com to Amazon.com and the rest, as they say, is history. (more…)

By Emele Maisy

The WHOIS database is a searchable online database containing information relating to domain name registrants, networking organizations and Web site hosts. It lists the details of all registered domain names from the last seven years apart from those relating to the military. (more…)

By Jen Brister

If you own your own company, and you are about to put together a business plan for your Web site, you may be wondering what kind of domain you should choose. A good domain will include at least some aspect of the business name and let the public know what kind of business is being conducted. (more…)

By Gail Seymour

When you transfer a domain name, you're telling ICANN the Internet Corporation for Assigned Names and Numbers, that you want an alternative registrar to manage your domain. You may or may not decide to change your hosting provider at the same time. (more…)

By Bruce Tyson

Domain registration companies (registrars) are in a highly competitive market. As they vie for business, they sometimes offer special pricing, extra features, or other incentives for you to register your domain with or transfer it to them. You may find these offers attractive, but don’t want to interrupt your service by making the switch. Fortunately, you can take advantage of lower prices and added features without experiencing the pain of moving. (more…)

Visitors will type your domain name into a browser or click it on a search engine results page before you have a chance to wow them with your Web site. It's your first impression, so make it good. Your domain name should fit the style and tone of your Web site and clue visitors in to what they're about to see. (more…)

You found a domain name that practically jumps off the page and sticks in people's minds. Now you have to pair it with an equally memorable top-level domain (TLD). (more…)

An unsponsored top-level domain (TLD) reaches out to a wide audience. Because they are among the most familiar TLDs, they can help increase your traffic as your visitors are more likely to remember them. (more…)

A sponsored top-level domain (TLD) carries certain restrictions that limit its use to a specific community of Internet users. If you serve one of these groups, using a sponsored TLD is a great way to show your affiliation and establish credibility with your audience. A sponsor manages each of the following TLDs and sets the policies governing who may register the names and how they are used. (more…)

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