By Melissa J Luther

Have you seen those little square images, made up of more little squares, that have been showing up in magazines, newspapers and on Web sites? (more…)

By Jen Brister

Your company website is one of the most important aspects of your company's brand. (more…)

By Monique Martin

If you’re selling products online, having high-quality images is one of the most important aspects of your business. (more…)

By Monique Martin

When it comes to SEO, there’s nothing more important than having quality content on your website. (more…)

By Simon Wright

When consumers buy from websites, they want to know that their transactions are secure. Any security breaches will drive customers away, so it’s vital that companies ensure that their checkout processes are robust and secure. (more…)

By Joanna Fletcher

Your website is your public face, your storefront to the world. (more…)

By Monique Martin

In the modern world of marketing, you need every edge you can get. There’s more competition than ever and making sure your message gets to the right audience is key to success. Customer segmentation helps you create targeted messaging to increase conversion and cut down on wasted effort. (more…)

By Gail Seymour

Microsoft's SharePoint services are designed to make information sharing and collaboration across teams easier. They offer a range of free templates that can be used as-is or customized for your needs. Some of these are aimed at specific industries or larger organizations, but others, like our top 10 templates, are ideal for a small business just getting started with SharePoint. (more…)

By Melissa J Luther

The answer to whether a subdirectory or separate Web site is best depends on what you are trying to accomplish. Are you trying to create a unified brand for your company or trying to distinguish different divisions within your company as individual brands? Are you setting up an official company blog, or are individual employees blogging about their areas of expertise?

Just as there are many ways to structure a business, there are many ways to create an online presence. There is no one-size-fits-all solution for every business, even within the same industry. There are, however, guidelines that you can use to determine which solution is best for you. (more…)

By Lee Monroe

Your Web site is designed, the CMS works, content has been added and the client is happy. It’s time to take the Web site live. Or is it? When launching a Web site, you can often forget a number of things in your eagerness to make it live, so it’s useful to have a checklist to look through as you make your final touches and before you announce your Web site to the world. (more…)