By Monique Martin

The traditional TV advertising model is expensive and increasingly ineffective. While the bulk of ad revenue still flows through TV, changes in the landscape are making it more difficult than ever. The explosion of channel options and the increase in DVR usage are complicating and diffusing the effectiveness of old school TV advertising. Sure, the big boys still use it for branding, but what can a smaller business do? Enter IPTV. (more…)

By Monique Martin

Take your favorite TV shows, a 42-inch plasma HDTV and marry them with Google’s Android operating system plus Chrome browser, and you have Google TV. Slated for release in the fall of 2010, Google TV promises to take IPTV to the next level with a truly integrated television watching and Internet surfing experience. (more…)

By Monique Martin

Television’s changing. Again. At least, the way TV content is delivered into your home is changing. IPTV is the latest system to shake up the TV landscape. Internet Protocol Television (IPTV) uses Internet Protocols, the same packet delivery system you use to view websites and send emails, to deliver high-quality television to your home. If you’ve watched a streamed TV show on your computer, you’ve seen firsthand the power of IPTV. (more…)

By Melissa J Luther

Web visitors love video, but they get frustrated quickly by slow-loading video or video that starts and stops as playback catches up with the downloaded portion of the file. While some visitors will put up with a little inconvenience for content they really want to see, if your site provides a consistently poor video experience, viewers will leave and not return. (more…)

By Melissa J Luther

At one time, Webmasters were advised to limit the amount of video on a Web site. Internet connections were slow and unreliable, and most visitors didn’t want to wait for the file to download. Today, video is hot, Internet connections are mostly high-speed, and most Web sites can benefit from the use of at least some video. (more…)

By Melissa J Luther

Video Web sites are popular because people like watching video better than reading text, especially on a computer screen. There are multitudes of video hosting sites that will allow you to upload your videos to share. You can even create your own “channel” on some of those sites. Many small businesses use these sites to share recorded webinars and advertising messages. (more…)

By Monique Martin

With over 16 million visitors a day, no business, big or small, can afford to ignore YouTube. Behind only Google and Facebook, YouTube is third most popular site in the world. And, it’s a goldmine for the marketing savvy. Creating a quality instructional video is a simple and effective way to generate traffic and increase your brand awareness. (more…)

By Joanna Fletcher

In 2007, Google began returning search results from all Web sources including images, news, products and videos. So began the era of video tagging to ensure that video content is included in search engine results just like traditional Web pages. (more…)

By Meredith Barnhill

HTML5 (HyperText Markup Language) is the next version of the language used most commonly to create Web pages and content on the Internet. One of the biggest changes in this version is how the code will handle playing video and audio elements on a Web site. By adding a new standardized video tag to the language, videos can be embedded in the same way as images on a page and controls and sizing can be customized without the need for another company's plug-in like QuickTime or Flash. (more…)

By Joanna Fletcher

HTML5 makes wonderful sense on paper; one tool to do every Internet job. As the original basic language of the Internet, HTML has the great advantage of longevity and simplicity. The newest version of HTML offers true video playback and animation functionality, without the need for a third-party piece of software which “plugs in” to the HTML code. (more…)

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