By Jen Brister

Small companies need concrete ways to determine their progress toward business goals. (more…)

By Joanna Fletcher

There have been serious concerns about Facebook making news recently. (more…)

By Jen Brister

With the increasing popularity of social media websites such as Facebook, many small companies are using paid advertisements on these sites to drive traffic to the company website. (more…)

By Samantha Gluck

Social media platforms and ecommerce go together like cookies and milk. (more…)

By Monique Martin

Big brands like Comcast and Starbucks are leveraging the power of social media to expand their brand awareness and drive sales. And, for the most part, they’re doing it without spending big business bucks. Winning the social media market doesn’t take a big monetary investment. What it takes is time and passion. It’s not about “selling” or traditional marketing; it’s about building relationships. (more…)

By Sachin K Airan

Blogging, tweeting, friending. Odd sounding verbs, these. Not sure you'll find them in the "verb" category in the dictionary — at least not yet. Give them time. "Ain't" made it in, and that verb didn't have nearly the grassroots support of these three. (more…)

By Samantha Gluck

According to the Small Business Administration, women-owned businesses comprised 4 percent of all businesses in the U.S. in 1972. Women-owned businesses grew to 28 percent of all businesses in the U.S. by the year 2002 (the last year for which census data is available). Clearly women entrepreneurs provide great value to the economy as well as employing hundreds of thousands of workers. Since the beginning of time, men have networked with one another and formed lucrative alliances and partnerships through various channels available to them. With the rapid growth of women-owned businesses, female entrepreneurs need places to meet, network and align themselves with one another to foment lasting success. See five of the best places below. (more…)

By Buffy Cranford

Whether you specialize in litigation, finances or family law, building your business and solidifying your reputation can be challenging. Even with year-round clientele and referrals, many potential clients are tech savvy and research attorneys using popular law websites. For promoting your business online, the following websites are worth consideration. (more…)

By Buffy Cranford
Whether consumers are purchasing new computer equipment, making dinner reservations for clients, or seeking a new public relations firm, a high percentage take a few minutes and browse online reviews before making a final decision. The power of the online reviewer has increased dramatically with online review Web sites like Yelp, Metromix and PowerReviews. In fact, according to Forrester Research Inc., an independent research company specializing in marketing and technology, over 70 percent of online consumers read online reviews. Now, businesses are seeking innovative marketing methods for motivating customers to write a review. (more…)

By Buffy Cranford
If you frequent the www.levis.com Web site, you likely noticed a few catchy plug-ins integrated on nearly every Web page. With a simple mouse click, you can pick and choose your favorite jeans and interface your top picks with Facebook. When your friends shop Levis, they are greeted with your favorite styles, along with a list of jeans other Facebook friends liked. Plus, your Facebook friends with upcoming birthdays are listed in a sidebar so you can purchase their favorite pair of jeans as a gift. (more…)

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