By Vilie Farah

You've probably seen the celebrity guides to Twitter that tell you how to contact really famous people with this popular social networking tool. While there (probably) isn't much business value in tweeting with Miley Cyrus, you can use Twitter to meet slightly less famous, high-profile people in your industry who could help you take your business to the next level. (more…)

By Meredith Liepelt

According to Mashable.com, a leading authority on social media, there are currently over 12 million users on Twitter. Another resource called istrategylabs.com reports that 46% of Twitter users are college grads, and another 17% have post graduate degrees. Furthermore, 47% are between age 18 and 34, and another 31% are between 35 and 49. Males and females are evenly ranked, with women accounting for 53% of users and men 47%. If your target market falls within these demographics, actively participating on Twitter is probably worth your while. (more…)

By Hostway

While most businesses are eyeing the sales potential of Twitter, there’s another important use of this social networking tool. Public relations (PR) traditionally is managing the flow of information about your business. But the rise of social networking is quickly transforming the field. While you can’t exactly manage conversations on Twitter, you can join them and build a positive perception of your business in the Twittersphere. (more…)

By Adrian Dayton

I stumbled onto Twitter as a marketing tool completely by accident. I was looking for a way to promote a book I’m working on, and a friend suggested that I do two things: Start a blog and get on Twitter. (more…)