May 14, 2009

Sell Videos Online


Hostway Team

Perhaps you're a filmmaker, director, actor or the head of a production company, and your entire Web site is all about video; it's your product, and you're selling it online.

Unless you ship DVDs to your customers, you need a digital rights management (DRM) solution to make sure you get paid for your work.

How DRM Works

DRM systems encrypt your video and audio content so you can control who accesses it. When your customers purchase a video, it is decrypted and can play on a computer, portable device or network device. Some DRM solutions also include billing and content management tools to help you manage your business.

DRM solutions typically support two business models:

  • subscription
  • pay-per-view

Subscription-based DRM lets customers access content as many times as they like as long as the subscription is paid. Once subscriptions expire, customers can no longer access the content. Pay-per-view charges the customer for every download.

Which DRM System is Best for You?

When choosing a DRM provider, ask the following questions:

  • Will your files play with a large number of devices?
  • Does the solution work with your existing billing and payment gateways?
  • Is the control panel easy to use?
  • Does the provider offer an uptime guarantee?

Once your DRM system is in place, you can start making money from your online videos.

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