The measurements most useful to you depend on the goal of your Web site. Many companies with a product or service to sell make the mistake of focusing on the number of visitors to their sites. For a Web site designed to sell, sales are a much better indication of the Web site's success. (more…)

If you want to add PHP functionality to your Web site, you don’t always have to start from scratch. Many open source scripts are already available for free download on the Internet. All you need is a Web hosting plan that supports PHP and in most cases MySQL for complete functionality. (more…)

When shopping online, customer reviews or comments help consumers make the right choices. Learning that a shoe size runs small, for example, is important when the customer can't try on the shoe. (more…)

Your ecommerce capabilities start with a shopping cart. A shopping cart is a software program that tracks the items your Web site visitors select and remove from their potential purchases. The program also captures their credit card information and calculates sales tax and shipping costs for online purchases. (more…)

Shopping cart software typically includes all the features you need to create your store and design the customer experience. And that experience is central to the customer's decision to buy because buying decisions are based mostly on how they feel about the shopping experience. Creating an intuitive, enjoyable shopping experience is the best way for you to engage your customers' emotions in a positive way. (more…)

It's not enough just to draw visitors to your ecommerce Web site. Only slightly more than a quarter of your Web site visitors who add items to their shopping carts will actually buy them, according to data from MarketLive. You can lower your Web site's shopping cart abandonment rate and increase your revenue with these 10 tips: (more…)

Payment services can transform your Web site from a simple informational tool to a virtual storefront where customers can shop 24 hours a day, 7 days a week from the comfort of their own homes. (more…)

If customers conduct any financial transactions through your Web site, you need a secure sockets layer (SSL) certificate to protect their personal and financial information from prying eyes. (more…)

Online shoppers will wait a maximum of four seconds for your page to load before clicking away, according to a 2006 JupiterResearch study. Shaving seconds off your page loading times can increase your sales and your bottom line. Here are some tips for cutting your Web page load times. (more…)

Whether you're preparing product shots for your online store or posting personal snapshots online, a little preparation and editing can make your images more powerful. Read on for 10 tips for improving your online photos. (more…)