The only difference between a local business Web site and a national or international Web site is the audience. Your local Web site should have the same polished appearance of a professionally designed site, but feature geographic terms and imagery (if applicable) prominently and emphasize information that your target audience needs to do business with you. (more…)

If you're not quite ready for the full-scale project of designing, launching and maintaining a Web site, but want to lead Web surfers to your business, a local business profile is for you. (more…)