By Hostway

Local-specific searches are becoming more popular on the Web as people increasingly search online before walking into a store. A good local search strategy is important to any business looking to reach out to customers in their area whether they sell online or not. Here are four tips for getting your business in front of local customers on the Internet: (more…)

Consider this: last year online research influenced an estimated $471 billion in in-store sales while ecommerce sales totaled $136 billion, according to a 2007 eMarketer study. (more…)

The only difference between a local business Web site and a national or international Web site is the audience. Your local Web site should have the same polished appearance of a professionally designed site, but feature geographic terms and imagery (if applicable) prominently and emphasize information that your target audience needs to do business with you. (more…)