By Janet Attard

How successful are your online pay-per-click (PPC) advertising campaigns? What about your email marketing efforts? Are you getting traffic to your Web site, but not getting as many new orders as you had hoped for? If so, you could be making one of these common mistakes. (more…)

By Ronda Suder

If you’re reading this article, then you’re likely considering a PPC, or pay-per-click, campaign for your business, but you’re wondering how to get started. Starting a PPC campaign can seem like a daunting task; however, the following information will get you started off in the right direction. (more…)

By Ronda Suder

Does every pay-per-click (PPC) campaign need a separate landing page? Yes, it does. (more…)

By Hostway

A pay per click (PPC) campaign can help drive traffic to your Web site, especially if you don’t have top organic search engine rankings. Pay per click is a business model that requires advertisers to choose keywords, create ads to display on the search engine results pages and pay a set amount every time someone clicks on their ads. (more…)

By Hostway

It's been a tough year for sales, and we're moving into the home stretch. Here are five tips to help you boost sales and reach your revenue goals as the 2009 shopping season gets underway. (more…)