Consider this: last year online research influenced an estimated $471 billion in in-store sales while ecommerce sales totaled $136 billion, according to a 2007 eMarketer study. (more…)

The only difference between a local business Web site and a national or international Web site is the audience. Your local Web site should have the same polished appearance of a professionally designed site, but feature geographic terms and imagery (if applicable) prominently and emphasize information that your target audience needs to do business with you. (more…)