October 10, 2013

The Advantages of Partnerships with Cloud Providers


Hostway Team

cloudpuzzleRarely is the jack of all trades an expert on everything. This applies to the business world, where let’s face it, some companies do things better than other companies. For example, most would probably argue that Starbucks pours a better cup of coffee than Quizno’s, but the deli offers better sandwiches than the coffee shop.

Partnerships allow involved companies to benefit from the complementary skills the other possesses. For example, Barnes & Noble recognizes the fact that many view Starbucks as a premier purveyor of coffee. At the same time, Starbucks recognizes the fact that Barnes & Noble generates a lot of foot traffic and that when people visit bookstores, they might want to browse through a book while sipping on a latte. So the two companies partnered, and Starbucks coffee is poured at many Barnes & Noble bookstores.

With the cloud market expanding at a rapid rate – research indicates that 57 percent of enterprises have already adopted Software as a Service (SaaS) applications while 38 percent have adopted Platform as a Service (PaaS) applications – forward-thinking companies should consider partnering with web hosting providers to bolster many vital aspects of their business.

The inevitable move to the cloud is a scary one for many businesses. But it doesn’t have to be. Very few companies – if any – can do everything on their own. That’s why it’s worth considering focusing on what your company does best while letting a team of skilled professionals take care of supporting your computing infrastructure.

Why are partnerships with cloud hosting providers so important?

They help you grow your business.

Looking to expand your portfolio and offer cloud services to your customers? Partnering with an industry-leading cloud provider allows you to offer cutting-edge solutions to your customers before you’d otherwise be able to do so. The cloud is here, and the longer you wait, the less you’re able to offer what your customers want. Similarly, if you offer cloud solutions your competitors do not, their customers will get wind of that and migrate under your wing.

They help you grow your revenues.

Looking for a way to break into the cloud market and add value for your customers? Partnering with a provider that already has the infrastructure necessary to support the immediate offering of products and services is a great way to quickly open up another revenue stream.

They help you grow your influence.

If cloud is ultimately going to change the way the entire business world operates, be on the forefront of that technology. By partnering with a cloud provider and white-labeling their products, your business will be seen as a thought leader. The cloud is continuing to grow, and by offering cloud services, you make certain that your business and its reach grows with it. You become – and remain – part of the cloud dialogue.

When you partner with Hostway, your business is free from the challenges of striking multiple vendor agreements, building and integrating user interfaces and training staff to understand and sell these new products. Hostway will focus on what it does best, so you can focus on providing your customers the stellar service they’ve grown to expect.


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