When people search for products or services, they often include phrases like “near me” or “in [city name].” Whether you’re a local restaurant, dental clinic, or home repair service, showing up in those search results can mean the difference between gaining a new customer or losing one to a competitor.
What is local SEO and why does it matter?
Local SEO is the process of optimizing your online presence so that your business appears in search results for people nearby. It helps search engines like Google understand who you are, what you do, and where you’re located, making it easier for local customers to find you when they’re ready to take action.
Why does it matter?
- 46% of all Google searches are looking for local information.
- 76% of people who search for something nearby visit a business within a day.
- And more than 25% of local searches result in a purchase.
If your business isn’t optimized for local search, you’re likely missing out on high-intent leads — people who are already in your area and ready to buy.
Key steps to improve your local SEO
1. Claim and optimize your Google Business Profile
This is the foundation of local SEO. Your Google Business Profile (formerly Google My Business) helps you appear in Google Maps and the Local Pack — the top three results shown with a map.
Make sure your business name, address, and phone number (NAP) are accurate, and add your hours, services, photos, and posts. The more complete your profile, the better your visibility.
2. Use location-based keywords
Include your city, neighborhood, or region in your website’s content, titles, and meta descriptions. For instance, instead of saying “Expert Plumber,” use “Expert Plumber in Austin, TX.”
This signals to Google that your business serves a specific area, increasing your chances of appearing in local searches.
3. Collect and respond to customer reviews
Positive reviews not only build trust with potential customers but also influence your search ranking. Encourage happy customers to leave feedback and always respond — even to negative ones. A thoughtful reply shows that you value customer input and are committed to improvement.
4. Ensure your website is mobile-friendly
Most local searches happen on mobile devices. A slow or clunky website can drive customers away. Test your site’s performance and make sure it loads fast, looks good, and offers a seamless user experience on any screen size.
5. Get listed in local directories
Beyond Google, your business should appear consistently across trusted directories like Yelp, Bing Places, Apple Maps, and niche industry platforms. Search engines rely on these citations to verify your business information. Inconsistent listings (different phone numbers or addresses) can hurt your rankings.
Simplify it all with Hostway’s NearMeNow
NearMeNow automatically syncs your business information across dozens of directories, ensures your details are always accurate, and helps you collect and manage reviews — all from one easy-to-use dashboard.
By keeping your online presence consistent and optimized, you can improve your rankings in local search results and reach more nearby customers without the manual effort.
Start getting found!
Local SEO isn’t just about being online. It’s about being visible where it matters most: in your community. When people search for the services you offer, they should find you first.
With the right strategy and a powerful tool like NearMeNow, you can take control of your local presence, attract more customers, and grow your business faster.
Ready to get started?
Explore how NearMeNow can help your business rise to the top of local search results.