By Monique Martin
In today’s world, it’s nearly impossible to compete in any market without some sort of Web presence. Whether you want an ecommerce or a lead generation site, you’ll need to decide what type of hosting is best for you. But just what is shared hosting and does having a dedicated IP really make a difference? (more…)
By Gail Seymour
When Internet users type in a URL or click on a link in their browsers, the browser generates a request for a file. Before that file can be delivered, many things have to happen. Let’s use a request for https://www.hostway.com/web-resources/ as an example. (more…)
By Melissa J Luther
Within weeks of Bing’s launch, Microsoft CEO Steve Ballmer was excited that Google was ranking the fledgling search engine in the top three results for what he called “bing-related” search terms. It might seem strange that Google should give such prominent ranking to a site many see as its biggest potential rival. But it isn’t, really. After all, Google’s goal is to provide the best, most relevant pages to searchers. If Bing fits that description for the terms searched, then it deserves a top spot. (more…)
By Melissa J Luther
You understand you should optimize your website so that it will appear near the top of the search results for keywords related to your business. You also know that the major search engines use different ranking methods, so tactics that boost your placement in one may not help with the others. (more…)
By Melissa J Luther
SEOs have known for years that the major search engines use different algorithms to return search results. You can see this yourself by typing the same keyword(s) into different search engines and reviewing the results. You will see differences, sometimes significant, in the sites listed and their order. (more…)
By Gail Seymour
When choosing a Web hosting company for the first time, the options can be a bit bewildering. There are so many companies offering cheap hosting, and an alphabet soup of programming languages and technologies on offer, most of which mean very little to you if you’re not a programmer or Web designer. For many new Web site owners, the choice of host rests on price, but a question that’s often asked is, “Should I pay extra for a local Web host, or go with a cheaper international one?” (more…)
By Simon Wright
Newsletters are a great way of providing value to your clients, while also making them aware of your company’s products and services. They’ve been used successfully via the Internet channel for many years, but a new challenge is emerging for newsletter content providers, namely how to create newsletters that will work for those accessing them via mobile devices. (more…)
By Sachin K Airan
Blogging, tweeting, friending. Odd sounding verbs, these. Not sure you'll find them in the "verb" category in the dictionary — at least not yet. Give them time. "Ain't" made it in, and that verb didn't have nearly the grassroots support of these three. (more…)
By Gail Seymour
Anyone who ever had the responsibility of maintaining an independent Web server can tell you, keeping even a single Web site up can quickly turn into a nightmare. First, you have to keep the server running 24/7, and it isn’t long before you realize that means having a backup server and an Uninterruptable Power Supply (UPS) for each machine. You need a way to ensure when the primary server fails, the backup takes over seamlessly, and someone is alerted to repair the fault. You also soon realize the limitations of UPS systems. If you’re in an area with frequent prolonged power outages, that can mean investing in a generator. Before you know it, maintaining all this equipment becomes a major hassle. That’s before you’ve even started thinking about reliable Internet connections, firewalls, physical security and cooling systems. (more…)
By Samantha Gluck
According to the Small Business Administration, women-owned businesses comprised 4 percent of all businesses in the U.S. in 1972. Women-owned businesses grew to 28 percent of all businesses in the U.S. by the year 2002 (the last year for which census data is available). Clearly women entrepreneurs provide great value to the economy as well as employing hundreds of thousands of workers. Since the beginning of time, men have networked with one another and formed lucrative alliances and partnerships through various channels available to them. With the rapid growth of women-owned businesses, female entrepreneurs need places to meet, network and align themselves with one another to foment lasting success. See five of the best places below. (more…)