By Melissa Luther

Google’s already powerful Web site Analytics service recently became even better with the addition of a new feature called Intelligence. This newest enhancement to Analytics, still in beta, automatically alerts you to marked changes in your site metrics over a defined time period. Google has pre-loaded several alerts that it considers important, and allows you to create additional alerts based on your needs. (more…)

By Brad Egeland

Ok, so maybe you can’t run your entire small business with free portable applications, but I bet you can come close. In an article written by Greg Schulz for TechRepublic entitled “10 Cool Things You Can Do with a USB Flash Drive," number one on the list was “Run portable applications.” (more…)

By Monique Martin

In the modern world of marketing, you need every edge you can get. There’s more competition than ever and making sure your message gets to the right audience is key to success. Customer segmentation helps you create targeted messaging to increase conversion and cut down on wasted effort. (more…)

By Gail Seymour

In this series, we’re looking at the Windows operating system (OS) as a Web hosting platform. We looked at how Windows was developed and at its popularity. Later we will look at SQL Server and MSADO database software, and discuss Microsoft's current position in the server OS market and its plans for the future. In this article, we’re focusing on the scripting languages used on the Windows OS platform for serving Web pages. (more…)

By Simon Wright

Creating a high-quality Web site is only part of the battle when companies are entering the online space. It’s all very well having a site that’s populated with high-quality content and ecommerce capability, but this will do you no good unless your intended audience knows about your Web site’s presence. This is where Search Engine Optimization, or SEO, comes in. (more…)

By Simon Wright

Before launching new Web site content, it’s essential that rigorous testing takes place to confirm everything is working as expected. Catching faults and inconsistencies at this stage will ensure your consumers aren’t inconvenienced and your brand image isn’t damaged. (more…)

By Simon Wright

Whether you’re launching a brand new Web site or simply enhancing an existing one, it’s vital that your implementation runs smoothly. No business wants to implement changes only to find their site is littered with faults that will reflect badly upon their brand image and prevent sales. (more…)

By Simon Wright

The days when Web sites just acted as glorified online brochures are well and truly over. These days, if you aspire to being a successful business, you require a mechanism to take orders and receive payments via your Web site. (more…)

By Gail Seymour

When choosing a server for your Web site, one of the biggest decisions you have to make is which operating system (OS) to run it on. If you opt for a shared hosting plan, most hosts offer a choice between Windows and Linux. (more…)

By Winmark Business Solutions

Today's accelerated rate of change and information growth means small companies will inevitably face increased competition in their market niches. Small companies need to embrace and seek out change, rather than avoid it or wait until change is forced upon them by competitors. (more…)