By Meredith Barnhill

The fastest growing market for Web-capable technology isn't home computers or even laptops—it's mobile products like smartphones and tablets. With Apple's dominance in the mobile market with the iPhone and more recently the iPad, users are flocking to these non-Flash supporting devices. With millions of iPhones and iPads sold, Flash-based Web sites are scrambling to accommodate this growing demographic by utilizing HTML5. (more…)

By David Hurley

While it is important to get your pay per click (PPC) ad seen and even more important to get visitors to click on your ad, those aims pale in comparison with your conversion rate. There are simple tricks that can be used to optimize your pay per click advertising efforts, but they are tricks that are often overlooked. (more…)

By Melissa J Luther

It takes up to nine “touches” to make the sale, according to leading marketing firms. In other words, most people are not ready to buy the first time they discover you. You need to periodically remind them how you can help to increase the chances they will think of you when they are ready for that next step. (more…)

By Meredith Barnhill

To create a business presence in today's market, you have to have a Web site; however, a poorly designed Web site is almost as bad as having no Web site. There are several common design mistakes that can be easily avoided. (more…)

By Meredith Barnhill

HTML5's ease-of-use and compatibility with a variety of platforms and browsers with no need for plug-ins allows developers to do some revolutionary things on the Web. (more…)

By Paul Davis

The U.S. Small Business Administration (SBA) has issued a warning to small business owners that they should use caution if and when they are contacted by private firms that offer to help them secure money through SBA programs. (more…)

By Gail Seymour

When it comes to choosing an operating system (OS) for your dedicated server, you have choices. Your most obvious choice is whether to go for a Windows OS, or to choose a Unix/Linux distribution suitable for your intended use. Here is a high level overview of some of the most popular options. (more…)

By Gail Seymour

Most modern Web hosting providers include a suite of programs in their control panel that will install Web applications like blogs, content management systems or even shopping carts with just a few clicks. If you base your Web site around these applications, you may never need to upload files to your Web server. (more…)

By Meredith Barnhill

HTML5 has been a long time coming in the online community. This computer language, which stands for hypertext markup language, is the basis for all Web pages. HTML5 aims to do away with proprietary applications and plug-ins for the Internet making Web sites and their features accessible to all platforms. (more…)

By Winmark Business Solutions

Display ads were once the most popular form of advertising on the Internet. In recent years, however, text ads, driven by search engine marketing, have become more popular. The effectiveness of banner ads relies on volume because click-thru rates are very low, averaging 0.5 percent. This means for each thousand display ads purchased, you can expect five click-thrus. (more…)