By Melissa J Luther
For Internet users, trusting a Web site plays a big role in decisions about visiting or purchasing on the site. One thing that boosts trust in a site is the presence of a third party trust symbol. TRUSTe is one of the leading companies providing trust seals. (more…)
By Monique Martin
If you’ve just set up your first ecommerce store, you’re probably chomping at the bit for the orders to start rolling in. But, if they do, are you ready? Shipping is one of the most important aspects of any ecommerce Web site. Making sure your product is shipped quickly, securely and for the lowest rate possible can make or break a business. Here are a few tips to help you start shipping like the big boys. (more…)
By Melissa J Luther
Consumers are becoming more comfortable with online shopping, but are also still concerned with online security, and they have no problem aborting the buying process if they feel their personal information may be at risk. A recent poll of online shoppers by the National Cyber security Alliance (NCSA) found that when they abandoned a shopping cart, 63 percent of the time it was due to concerns about security. (more…)
By Gail Seymour
If you are considering adding a shopping cart to your Web site but want to keep costs to a minimum, you might be considering using osCommerce. Here is a brief overview of the pros and cons to help you decide if osCommerce is for you: (more…)
By Joanna Fletcher
In 2007, Google began returning search results from all Web sources including images, news, products and videos. So began the era of video tagging to ensure that video content is included in search engine results just like traditional Web pages. (more…)
By Monique Martin
Even the best email campaign won’t be a success if your bounce rates are high. Your creative design, clever copy and enticing call to action are meaningless if people aren’t even getting your emails. There are a few things you can do to reduce your bounce rate. (more…)
By Melissa J Luther
A good search engine optimization (SEO) strategy involves more than just producing great content with the right keywords at the right density and in the right locations on a Web page. Yes, great content and relevant keywords form the backbone of a valuable, highly ranked site, but won’t do much to boost PageRank on their own. They are on-site factors, which, while important, have a lower weighting in search engine algorithms than do off-site factors, such as back links. (more…)
By Winmark Business Solutions
Online advertising is the closest thing on the Internet to traditional advertising. It differs from search engine marketing (SEM) by the way it targets prospects. SEM targets prospects based on keywords. By contrast, online advertising targets prospects by behavior and demographics. (more…)
By Melissa J Luther
Your email address book is your lifeline, so when you replace your computer or change your email client, you don’t want to lose it. Luckily, most email clients let you import and export this data easily. In most cases, the simplest method is to export the data to a .csv (comma separated values) file, which is a text formatted file widely accepted by most programs. Then you can save the file to a disk or jump drive and import it to your new computer. (more…)
By Monique Martin
You’ve created an incredible new video demo or PowerPoint presentation, but the files are big enough to sink the Titanic. If you try to email them as they are, your email client will choke. We’ve all sat there waiting as a large file (incoming or outgoing) bogged down our email and, in some, cases, did strange and horrible things. Happily, there are a few solutions out there to help you send those enormous files. (more…)