By Mike Koehler

When a business is looking at its online strategy these days, it shouldn’t confine itself to the world of computers. Instead, it needs to be thinking about how it can get into its customers’ pockets. (more…)

By Sue Cooper

Proper search engine optimization, otherwise known as SEO, has quickly become a popular topic of conversation among Web site owners and entrepreneurs. The difference between having a successful Web site, and hosting a flop, is often the difference between whether or not you've incorporated proper keywords and phrases into your Web pages. (more…)

By Buffy Cranford

Your Web site reflects your professionalism, determination and creativity. Before you begin cutting and pasting all of your business consulting information into a Web site, consider these guidelines for appearance and content. (more…)

By Monique Martin

Understanding what your customers think of your company and products or services is invaluable for any business. If you’ve sent out customer satisfaction surveys in the past, you know the value that insight can provide. Net Promoter surveys are the latest benchmark businesses are using to measure success and find ways to improve. (more…)

By Joyce V. Harrison

Do you know your Net Promoter score, or NPS? Even small businesses can benefit from this alternative to lengthy customer satisfaction surveys and a relatively new tool for predicting business growth. Your NPS essentially measures the loyalty of your customers, based on the answer to one question: Would that customer recommend your product/services to other people? (more…)

By Brad Egeland

I’d like to say that this article can provide you with what the title suggests – ways to actually keep your business out of harm’s way in the economy that we find ourselves in right now. But it can’t. Life’s not fair and there are few guarantees in this world. Sometimes we learn that as kids and sometimes we have to learn that the hard way as adults. (more…)

By Melissa J Luther

SSL stands for Secure Socket Layer and is a protocol that allows for secure communication on the Internet. It is built into all the major browsers and servers, so enabling this capability on your site is as simple as installing a digital certificate. (more…)

By Samantha Gluck

All computers that connect to the Internet and/or receive email are vulnerable to contracting computer viruses. Viruses can range in destructive nature from the simply irritating to those that cause marked damage and corrupt files beyond recovery. Some viruses even capture all of the email addresses in an email program and send unsavory emails to everyone on the list. This can be devastating to the reputation of a business if these emails are sent to customers using their business email client. (more…)

By Samantha Gluck

Any small business with Internet access and a computer network is as vulnerable to malicious Internet dangers and hackers as huge corporations. Large companies can afford to protect themselves with the latest and greatest in technology, often have in-house IT departments and keep software regularly updated. Firewall technology has come a long way in recent times, and there are some very affordable options available to small businesses with limited budgets. (more…)

By Winmark Business Solutions

As a small businesses owner, using the Internet is probably a big part of your business. One thing you don't want to worry about is hackers getting a hold of your business or personal information and using it without your knowledge. If someone gets your IP address, they can see all the Web sites you visited and access your personal data. (more…)