Essential Qualities for Owners

Hostway Marketing, December 28, 2009 POSTED IN:No Category TAGGED: ,

By Winmark Business Solutions

You can still be successful even if you don’t possess every skill needed to run a small business. There are, however, certain qualities that you should possess if you’re to be successful. Let’s take a look at them:

  • Willingness to sacrifice — you must be willing to accept the fact that, as a small business owner, you are the last one to be paid. Your bank, your vendors and your employees are all in line ahead of you and must be paid before you see any of the money. You must also be willing to sacrifice much of what once was your free time to your business. If you like working nine-to-five, knowing how much you’ll make, and taking three weeks of vacation every year, don’t go into business for yourself.
  • Strong interpersonal skills — if you thought that getting along with your boss was tough, wait until you have to deal with suppliers, customers, employees, lawyers, accountants, government officials and everybody in between. Successful owners are able to work with all personality types, and they’re able to find out from their customers what they like and don’t like.
  • Strong leadership skills — successful owners understand that others are looking to them to be led to the promised land. Others will be looking to you for answers, and if you’re not ready for that responsibility, you probably shouldn’t own your own business.
  • Strong organizational skills — successful owners are able to keep track of everything that’s going on in their business, and they’re able to set priorities and get things done. They know that if they lose track of what’s going on, they’re sunk.
  • Intelligence — we’re not talking about the ability to score well on standardized tests. We’re talking more about street smarts and common sense. Successful owners are able to anticipate problems before they arise and to take preemptive steps to avoid them, and they know how to solve crises after they occur.
  • Management ability — small business is all about managing relationships, with your customers or clients, with your employees, with your suppliers, with your accountant and lawyer, with your banker and with your family. If you don’t think you can effectively manage those relationships, you shouldn’t start a new business.
  • Business experience — without some solid business experience, you’re probably not going to be able to borrow any money. Your banker will want to know about your experience, not just in business, but in the same field as the business you’re hoping to start. If you lack the experience, go get it any way you can: volunteer at an existing business or try to get a part-time or weekend job in the field.
  • Optimism — how will you react when business isn’t going as well as your expected? A pessimist may fold the tent, but an optimist who believes in the business will keep going. Successful owners are optimists who are able to weather the rough spots.
    • The unique idea — if you’ve built a better mousetrap, they’ll beat a path to your door, even if you’re a poorly organized pessimistic misanthrope.
    • The genius — if you possess the gift of greatness, they’ll not only overlook your weaknesses, they’ll revel in them.
    • Blind luck — the Small Business Hall of Fame contains more than a few stories of people who backed into success because of their incredibly good timing.
  • Although the qualities listed above are important to a small business’s success, particularly to one just starting out, not every single owner of every single successful business has had every single one of the desired qualities. This suggests that there’s hope for those who don’t possess every quality. Maybe one of these categories applies to you:

    Now that you’ve taken a look at your strengths and weaknesses, you can consider how to compensate for weaknesses.

    About the Author

    Winmark Business Solutions (WBS) is a free Web site for small businesses and entrepreneurs containing over 6,000 pages of business-critical information and downloadable tools at www.WBSonline.com. WBS is a division of Winmark Corporation, a multi-brand franchisor with nearly 900 franchise locations in North America. With over 25 years working with small businesses, WBS draws upon years of experience to bring important small business articles, information, tools, forms, checklists, calculators and downloadable forms to the small business owner to help their business grow. WBS contains over 6000 pages of business-critical information all available at www.WBSonline.com.