By Dan Kenitz
When you need to keep your car in shape, you take it to an auto mechanic for a tune-up. When you need a tooth pulled, you pay a dentist because that’s not exactly the kind of service you’d want to handle yourself. So when your small business Web site needs SEO help, you hire an SEO consultant and consider it worth the cost.
Maybe not. Some business leaders find that when they hire an SEO consultant the rewards simply don’t justify the up-front investment. If you want to make sure that your site is optimized for search engines, read this article before you decide to take the plunge and sign your name on that next check.
Consider some of the following points:
But what about the benefits of hiring an SEO consultant? Here you’ll find some important points as well:
Remember this rule of thumb: If you can find a reliable SEO consultant that tracks the money he or she helps you earn or the traffic he or she helps generate by showing your Web site stats, then you’ve got a good one on your hands.
In any industry, there are good and bad consultants that offer a varying degree of service and quality. In SEO, where the technology is still relatively new, it’s especially easy to pay someone too much money for too little results. Before you hire an SEO consultant, ask yourself about one basic question: What’s the ROI? In every other aspect of your business and life, you worry about return on investment. Why not in SEO, too?
Dan Kenitz, a graduate of Cardinal Strich University in Milwaukee, is a former Search Engine Optimization professional and a current freelance writer who works out of of the Midwest.