Adding a video to your Web site is a great way to introduce your brand, demonstrate your product or comment on an industry trend. Read on to learn what you need to create your video, convert it to the Flash video format and add it to your Web site.
The Flash format (FLV) is relatively standard on the Web. It’s supported by all popular browsers, and YouTube and other popular Web sites use the format for their videos. Plus, Adobe Flash Player is available for free download, so anyone can watch your video for free.
All you need to get started is a digital video camera. The quality of camera you need depends on the length and quality you need for your video. Many digital cameras include a video mode that allows you to capture and store short videos. If you need longer, higher-quality clips, shop around for the video camera that fits your budget.
When it comes to the user experience, you have a few options for delivering your video:
Depending on the video camera you use to shoot your video, it may not be saved with an .flv extension. If that’s the case, you’ll need software to encode the video—or changing to the correct format. There are many options available to you for encoding software. Here are just a few:
Finally, you’re ready to add the video to your HTML page. You’ll need to add the code using your Web authoring software. The code you use will depend on the delivery method you choose.
Learn more about adding videos to your Web site in this post about simple streaming.