Search engines respond to billions of keyword searches. With a little planning, you can capture a piece of the Web site traffic generated by the top Internet search engines.
But don’t fall into the trap of believing that search engine rank is everything. Search engines actually ban Web sites that use certain methods to increase rank without increasing value to the user.
The best way to improve your search engine rank with Google, MSN Search and Yahoo! Search (and attract visitors to your Web site) is to focus on providing useful and relevant content on your Web site’s theme and purpose. While you should not try to “trick” the search engines, it’s a good idea to develop your content in a search engine friendly way. With that in mind, here is a brief overview of some ways you can optimize your search engine rank: