By Melissa J Luther
Privacy Pledge and Security
Information Collected and Shared
Inform your visitors about all the information you collect and how you collect it. There are two ways a business can gather information:
- Actively: This is the information you ask customers and Web site visitors to enter into forms. It can include name, email, telephone numbers, age, interests and credit card numbers. State how you collect this information and which items are required to access your Web site or do business with you.
- Passively: This is information acquired by cookies or other Internet tracking technologies. Explain why you collect this information and how it may benefit your customers’ relationships with you. Explain how to turn off cookies and how this might affect the ability to use your Web site.
If you share collected information, explain that you do so only with “trusted partners,” why it’s important to do so and how sharing helps the customer. If you do not normally share information, say so, but include a statement that you will comply with any legal disclosure requirements, including court orders or subpoenas.
Explain how customers can opt out of promotional communications from both you and your partners. If there are necessary types of communications they cannot opt out from, such as account-specific reminders or billing, spell that out too, along with the frequency of this type of message.
About the Author
Melissa J Luther, owner and founder of LookSee Information Solutions, LLC, helps small businesses create and maintain a strong Internet presence. She takes a multi-channel approach, with a well-optimized Web site as the center of an Internet presence that includes content creation, PPC advertising, linking and social media as appropriate.