By Melissa J Luther

Older Web sites seem to have an advantage when it comes to search engine rankings, but a site’s age alone is not a primary factor in its ranking. (more…)

By Melissa J Luther

Privacy on the Internet has been in the news lately, as various social media platforms struggle with how to encourage more sharing while still protecting users’ privacy. (more…)

By Melissa Luther

Google’s already powerful Web site Analytics service recently became even better with the addition of a new feature called Intelligence. This newest enhancement to Analytics, still in beta, automatically alerts you to marked changes in your site metrics over a defined time period. Google has pre-loaded several alerts that it considers important, and allows you to create additional alerts based on your needs. (more…)

By Melissa J. Luther

In the competitive world of the Internet, it’s not enough to just have a Web site, your site should be working for you. How can you know if your site is working for you? Set up goals for Google Analytics (GA) to track. (more…)

By Monique Martin

You’ve built your Web site and signed up for Google Analytics. The reports are full of juicy numbers, but you aren’t sure how to translate those numbers into making your Web site more profitable. Google Analytics’ goal setting can help. Even if you don’t have a traditional ecommerce site and use your site just for lead generation, Google Analytics goal tracking can give you valuable information about customer conversions. (more…)